Choose your template
[Company] raises [amount] to [main objective] [City], [date]. [Company], [one-line description of its activity], announces a fundraising round of [amount] led by [lead investor], with participation from [other investors]. The funds will be used to [use 1], [use 2] and recruit [number] people by [date]. “[Executive quote: why now, what ambition]”, says [first name surname], [job title] at [Company]. “[Investor quote: why this choice]”, adds [first name surname], [job title] at [investor]. About [Company]. Founded in [year] in [city], [Company] [activity]. It has [number of employees] employees. [website] Press contact. [Name], [job title], [email], [telephone]
[First name surname] appointed [job title] at [Company] [City], [date]. [Company] announces the appointment of [first name surname] as [job title], effective [start date]. They succeed [predecessor], who [what happens to the predecessor]. [First name surname] will be responsible for [mission 1] and [mission 2]. Career. [Education]. [Previous roles, with companies and years]. “[Quote from the appointee]”, says [first name surname]. About [Company]. [Four lines.] Press contact. [Name], [email], [telephone]
[Company] launches [product], [main benefit in a few words] [City], [date]. [Company] announces the launch of [product], [one-sentence description]. It will be available from [date], priced at [price]. [Product] helps [benefit 1] and [benefit 2]. [A figure: time saved, test results, first customers]. “[Quote: the problem solved]”, says [first name surname], [job title]. About [Company]. [Four lines.] Press contact. [Name], [email], [telephone]
[Company] invests [amount] in [project] in [city] [City], [date]. [Company] announces an investment of [amount] in [project: factory, production line, site, expansion], due to become operational on [commissioning date]. The project is funded by [equity, loan, grant: amounts]. It will create [number] jobs by [date]. “[Quote on the reason for the investment]”, says [first name surname], [job title]. About [Company]. [Four lines.] Press contact. [Name], [email], [telephone]
How to fill in the template
- Replace each item in square brackets, starting with the headline.
- Give precise figures, with units and dates.
- Have the people quoted approve their quotes.
- Read the press release aloud: every sentence should convey information.
For a detailed structure and common pitfalls, read our writing guide.
What the template can’t do
A template provides the format, not the information. A press release will only be picked up if it announces something new, with a date and figures. If you’re unsure, ask yourself: could a journalist write a short news story using only your standfirst?
Examples by announcement type
A complete example and a template for each common announcement: product launch, appointment, partnership, acquisition, opening, financial results, investment and fundraising round.
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