What a partnership press release needs to demonstrate
“Strategic partnership” is one of the phrases most likely to be ignored by newsrooms. A partnership becomes news when it shows something tangible: a joint product, access to a new market, a customer base or a specific term.
- Borrow the other party’s profile. A smaller player gains credibility by joining forces with a recognised name.
- Reach two audiences. Each partner shares the announcement with its customers and the press.
- Make the agreement visible to buyers. A public partnership reassures customers on both sides.
A joint press release: who approves what
A partnership press release should be published jointly. Appoint one writer, have both management teams approve the text, and involve legal teams if the agreement includes confidentiality clauses. Agree on the publication date and time, and prepare a quote from each side.
When to announce: at signing or after the first results
Announce the partnership when it is signed, or when it gets under way if both partners would rather announce a result. Ideally, publish a joint press release approved by both parties.
What to include
- Name and introduce both partners
- The specific purpose: a joint product, distribution, a contract or research
- The term, scope and amount, if public
- What each party brings to the partnership
- A quote from each side
On Clarsource, these details are extracted into the announcement’s structured profile, under Contracts and partnerships.
Partnership press release example
Fictional example Joint press release
Kerlan Systèmes and the Hospi Ouest group join forces to equip 38 hospitals
The partnership, signed for five years, covers the rollout of operating theatre scheduling and training for 2,600 healthcare staff.
Rennes, 9 October 2026. Kerlan Systèmes, a software publisher for healthcare organisations, and Hospi Ouest, a purchasing group representing 38 hospitals, have announced a partnership. The first hospital will make the switch in January 2027.
“We were looking for a tool designed with operating theatre teams,” says Hospi Ouest’s director of procurement.
About Kerlan Systèmes. Software publisher founded in 2016 in Lannion, with 80 employees.
Joint press release template
[Company A] and [Company B] join forces to [specific purpose] [City], [date]. [Company A], [business activity], and [Company B], [business activity], announce a partnership covering [purpose]. Signed for [term], it involves [commitment 1] and [commitment 2]. [Company A] brings [contribution]. [Company B] brings [contribution]. [First expected result, with date]. “[Quote A: why this partner]”, says [first name surname], [job title] at [Company A]. “[Quote B]”, adds [first name surname], [job title] at [Company B]. About [Company A]. [Four lines.] About [Company B]. [Four lines.] Press contacts. [One contact per company]
Find more templates on our free press release templates page.
Why publish a partnership on Clarsource
The joint announcement appears on each partner’s organisation page.
Your partner can approve the text via a simple link, without creating an account.
Each company is identified by its SIREN.
An embargo ensures the announcement goes out at the same time to everyone.
Phrases to avoid
- Vague wording such as “strategic collaboration” or “synergies”
- A press release that the partner has not approved
- No date or specific milestone
- Leaving out the partner’s “About” section
Have an agreement to announce?
Draft the joint press release and send it to your partner for approval.
Prepare the joint press release